Villeroy & Boch

A Day in the Life of…

 

Villeroy & Boch (V&B) launched their new Direct Flush (DF) Subway 2.0 with an integrated marketing campaign in 2014.

In ‘A Day in the Life of…’ we came up with a creative and surprising viral film about the DF toilet which would create awareness and interest in DF with potential customers, positioning V&B as a modern and innovative brand, and bring potential customers to the European V&B DF web page. The narrative was driven by making toilet itself part of a human story that could be appreciated by the target audience. The concept of ‘a day in the life’ allowed the film to move between a number of lightly-humorous scenes that involve a typical family throughout the day and into an evening party

“We produced this film to reflect the V&B brand - quality aesthetic and craftsmanship, and position itself in the world of the targeted consumer”